AARONG BORHANI

Aarong – Bengali for ‘village fair’ – is Bangladesh’s most popular lifestyle retail chain. This ethical brand began in 1978 as a humble means to empower rural artisans to rise above poverty. Today, with 18 retail stores across Bangladesh and over 100 fashion and lifestyle product lines, Aarong supports 65,000 artisans with fair terms of trade. ZANALA Bangladesh developed video contents for their International Mother Language campaign and promotional campaign for Aarong Borhani.