COMMUNITY TOURISM

Safety Fair is an initiative of Better Business to raise awareness regarding safety, health and environment at workplace and establish linkage between the micro & small enterprises of Old Dhaka and their various service providers. ZANALA Bangladesh has been involved in the design and implementation of the campaign The first thought was to make this campaign different from all others taking place round the year. To do that, a mascot, has been proposed not just for this event but to make it a symbol of an ideal worker in safe, healthy and environment friendly working condition. It was named Rustom. In order to carry this mascot to the future, the entire campaign, starting from slogan development to all communication materials, reflected Rustom. The awareness materials included posters, banners, festoons, flyers and safety handbook.