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DHAKA CHALLENGE

First ever triathlon of Bangladesh in association with Base Camp

We wanted to portray Dhaka as an active and health conscious city and what better way to do that than a Triathlon, involving the thrill of running, cycling and swimming in iconic places of Dhaka to give each participant a uniquely Dhaka experience! 200 participants from 7 countries joined this grueling effort to will represent Dhaka on the global stage. Thus our annual flagship event Dhaka Challenge in partnership with Base Camp was born.

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ZANALA ADDA

The stories of bravery and harmony

In this month’s session of Abdul Bari, a valiant freedom fighter, joined us to share stories of his bravery from the Liberation War in 1971. His stories gave us goosebumps, made us think, filled our eyes with tears and broke us into laughter. The stories took us on a journey from past to present, leaving us completely at awe with this magnificent storyteller.

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CRVS++

Civil Registration & Vital Statistics – A new way launched

Bangladesh wants to establish a robust and effective CRVS process based on a Unique ID (UID) system and linked it with service delivery processes. Along with the six components (birth, death, marriage, divorce, adoption and cause of death), they have also added enrolment in the education system, and migration (in and out) as major components of CRVS in Bangladesh. In order to implement this system and make an initiation, the government of Bangladesh needed to design a campaign. With these goals in mind CRVS Secretariat, Cabinet Division Government of the People’s Republic of Bangladesh wanted to arrange an international conference in Pan Pacific Sonargaon from 24th to 26th January 2018. We developed the logo, promotional materials, a promotional video, an info-graphic video along with their website for the launch campaign.

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PIZZA HUT

Flipping it around for the new Stuffed Crust Pizza

We found out that most of the people who eat pizza tend to throw away their crust. So, to launch Pizza Hut’s all new Stuffed Crust Pizza, we asked the customers to Flip.Eat.Around. The campaign claimed that there is no right or wrong way to have a slice of pizza. And when the time to connect with the audience arrived our team found themselves amidst a bottle flipping frenzy. In our mission to change the fate of uneaten crusts, we went to 5 universities where more than 1200 students attempted time and time again to flip a bottle right. To make the campaign more relatable we launched a social media campaign along with OVCs that got an average view of over 4.2K on facebook alone.

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KFC

Taking charge of the Supercharger Burger

KFC launched their extra long, extra tasty Supercharger Burger this march. They wanted something that resonates with their brand while showcasing their product. Thus came into life an exciting campaign that involved both social media and universities around the concept of taking charge. We launched OVCs on social media and visited 5 universities, where we engaged more than 1000 students with a contest that challenged the students to earn their burger by generating charge. We saw sweat, perseverance, laughter and friendship throughout the campaign and most of all people taking charge.

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