Taking charge of the Supercharger Burger
KFC launched their extra long, extra tasty Supercharger Burger this march. They wanted something that resonates with their brand while showcasing their product. Thus came into life an exciting campaign that involved both social media and universities around the concept of taking charge. We launched OVCs on social media and visited 5 universities, where we engaged more than 1000 students with a contest that challenged the students to earn their burger by generating charge. We saw sweat, perseverance, laughter and friendship throughout the campaign and most of all people taking charge.