Flipping it around for the new Stuffed Crust Pizza

We found out that most of the people who eat pizza tend to throw away their crust. So, to launch Pizza Hut’s all new Stuffed Crust Pizza, we asked the customers to Flip.Eat.Around. The campaign claimed that there is no right or wrong way to have a slice of pizza. And when the time to connect with the audience arrived our team found themselves amidst a bottle flipping frenzy. In our mission to change the fate of uneaten crusts, we went to 5 universities where more than 1200 students attempted time and time again to flip a bottle right. To make the campaign more relatable we launched a social media campaign along with OVCs that got an average view of over 4.2K on facebook alone.