Generated by All in One SEO v4.8.9, this is an llms.txt file, used by LLMs to index the site. # ZANALA Bangladesh Limited We Build Strong Brands - Website Design, Web Development, Graphic Design, Brand Identity, Audio Visual, Event and Activation, Campaign. ## Sitemaps - [XML Sitemap](https://zanala.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [DHAKA CHALLENGE](https://zanala.com/dhaka-challenge/) - First ever triathlon of Bangladesh in association with Base Camp We wanted to portray Dhaka as an active and health conscious city and what better way to do that than a Triathlon, involving the thrill of running, cycling and swimming in iconic places of Dhaka to give each participant a uniquely Dhaka experience! 200 participants - [ZANALA ADDA](https://zanala.com/zanala-adda/) - The stories of bravery and harmony In this month’s session of Abdul Bari, a valiant freedom fighter, joined us to share stories of his bravery from the Liberation War in 1971. His stories gave us goosebumps, made us think, filled our eyes with tears and broke us into laughter. The stories took us on a - [CRVS++](https://zanala.com/crvs/) - Civil Registration & Vital Statistics - A new way launched Bangladesh wants to establish a robust and effective CRVS process based on a Unique ID (UID) system and linked it with service delivery processes. Along with the six components (birth, death, marriage, divorce, adoption and cause of death), they have also added enrolment in the - [PIZZA HUT](https://zanala.com/pizza-hut/) - Flipping it around for the new Stuffed Crust Pizza We found out that most of the people who eat pizza tend to throw away their crust. So, to launch Pizza Hut’s all new Stuffed Crust Pizza, we asked the customers to Flip.Eat.Around. The campaign claimed that there is no right or wrong way to have - [KFC](https://zanala.com/kfc/) - Taking charge of the Supercharger Burger KFC launched their extra long, extra tasty Supercharger Burger this march. They wanted something that resonates with their brand while showcasing their product. Thus came into life an exciting campaign that involved both social media and universities around the concept of taking charge. We launched OVCs on social media - [INTERNATIONAL INVESTMENT SUMMIT 2021](https://zanala.com/international-investment-summit-2021/) - International Investment Summit 2021 The International Investment Summit 2021 Bangladesh was successfully managed by ZANALA Bangladesh Ltd. This fruitful two-day event was the result of 68 days of planning, strategizing, and coordinating with IFC and the Bangladesh Investment Development Authority (BIDA). The summit was inaugurated by the Hon'ble Prime Minister, Sheikh Hasina, who joined the - [মনিরার মন খারাপের দিন](https://zanala.com/মনিরার-মন-খারাপের-দিন/) - মন খারাপ করবার মতো আলাদা কোনো দিনের দেখা এই ২৭ বছর বয়স পর্যন্ত মনিরা পায়নি। আমাদের কাছে যেটা আলাদা করে মন খারাপের, মনিরার কাছে তা প্রতিদিনের অভ্যস্ততা….. বাবা মায়ের স্মৃতি মনিরার নেই। ইন্টারমিডিয়েট পর্যন্ত থেকেছিলো অন্ধ দাদীর সাথে। রেজাল্টের কিছুদিনের মাথায় দাদী মারা গেলো, চাচা ফুপুদের মধ্যে সম্পত্তির ভাগ বাটোয়ারা হলো… অথছ মনিরাকে আশ্রয় দেবার - [দা কিচেন](https://zanala.com/দা-কিচেন/) - অফিস থেকে ফিরেই ঝটপট ব্যাগটা রেখেই কিচেনে ঢুকে যায় তনু! ফ্ল্যাটমেট রিয়া তার পরে বাসায় ফেরে,তাই বেশির ভাগ দিন রান্নার দায়িত্ব তার কাঁধেই পরে। অন্যদিনের মতো আজকেও কিচেনে ঢুকে আগে দেখে নেয় পানি আছে কিনা সিংক এ, ভাত টা একটা চুলায় বসিয়ে তার পর ফ্রিজ খুলে পটল আর ঝিংগা বের করে ধুয়ে দ্রুত কেটে ফেলে। ## Pages - [Home](https://zanala.com/) - WELCOME TO ZANALA BANGLADESH ZANALA Bangladesh is a 360 degree integrated market communication agency. We are specialized in brand building, rebranding and promotion. Spotlight Posted on March 21, 2024 DHAKA CHALLENGE Posted on March 21, 2024 ZANALA ADDA Posted on March 21, 2024 CRVS++ Posted on March 21, 2024 PIZZA HUT Posted on March 21, - [Team](https://zanala.com/team/) - Meet Our Team Alex Edward Plumber FacebookLinkedInGoogle+ Harly Rayan Electrician FacebookTwitterInstagram Andrew Bon Cleaner FacebookTwitterYouTube Maya Morgan Painter FacebookTwitterPinterest Jack Carter Carpenter FacebookTwitterYouTube John Martin Home Maintenance FacebookInstagramFlickr - [Contact Us](https://zanala.com/contact-us/) - Get In Touch Parliament Hill (Level-4), 5/4 E, Sangsad Avenue (East Side of National Parliament Building), Dhaka 1215. BangladeshPhone: (+880 2) - 41025480 Business: +88 01755546459 Admin: +88 01718488945 HR: +88 01833319437info@zanala.comhttp://zanala.com Facebook YouTube - [FAQ](https://zanala.com/faq/) - Do you have Questions? Lorem Ipsum is simply dummy text of the printing and typesetting industry has been the industry’s standard dummy when an unknown printer. We bring together best people to around the world Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry. Kitchen Cabinets - [Career](https://zanala.com/career/) - Career We currently have no job openings Dreamers If you dream to be a part of the creative world and have the spirit to work with us, click on the link www.zanala.com/career to send your CV. We would inform you if anything matches for you. Join with Us Intern Join our masterclass Enrich your knowledge - [Clients](https://zanala.com/clients/) - CLIENTS WORKING WITH MORE THAN 200 CLIENTS FROM OVER 20 INDUSTRY VERTICALS SINCE 2001 - [About Us](https://zanala.com/about-us/) - ABOUT US About Us Services Spotlight Career ZANALA Bangladesh is a 360 degree integrated market communication agency. We are specialized in brand building, rebranding and promotion. We are an in and out market communication agency and we provide our assistance in complete strategy planning, design &printing; audio & visual; event management & market activation, also - [Portfolio](https://zanala.com/portfolio/) - Our Latest Projects All ActivationAVBranding & Re-BrandingDigitalPromotion Activation, AV, Branding & Re-Branding, Digital, Promotion CRVS Activation, AV, Branding & Re-Branding, Digital, Promotion BRIDIGING THE GAP Activation, AV, Promotion CHILD’S GROWTH MONITORING AND PROMOTION CAMPAIGN Activation, AV, Promotion ETIN REGISTRATION LAUNCHING Activation, AV, Promotion THE BASE CAMP BANGLADESH AV, Promotion OXFAM PROFILE AV, Promotion CONFIDENCE GROUP - [Services](https://zanala.com/services/) - Our Service BRANDING & RE-BRANDING ZANALA Bangladesh is a 360 degree integrated market communication agency. MORE DETAILS PROMOTION ZANALA Bangladesh is a 360 degree integrated market communication agency. MORE DETAILS DIGITAL ZANALA Bangladesh is a 360 degree integrated market communication agency. MORE DETAILS ACTIVATION ZANALA Bangladesh is a 360 degree integrated market communication agency. MORE - [Blog](https://zanala.com/blog/) - Blog Posted on March 21, 2024 মনিরার মন খারাপের দিন Posted on February 5, 2019March 21, 2024 দা কিচেন Recent Posts March 21, 2024DHAKA CHALLENGEMarch 21, 2024ZANALA ADDAMarch 21, 2024CRVS++March 21, 2024PIZZA HUTMarch 21, 2024KFC - [Spotlight](https://zanala.com/spotlight/) - Spotlight Posted on March 21, 2024 DHAKA CHALLENGE Posted on March 21, 2024 ZANALA ADDA Posted on March 21, 2024 CRVS++ Posted on March 21, 2024 PIZZA HUT Posted on March 21, 2024 KFC Posted on January 31, 2019March 21, 2024 INTERNATIONAL INVESTMENT SUMMIT 2021 - [Privacy Policy](https://zanala.com/privacy-policy/) - Who we areSuggested text: Our website address is: https://zanala.com/.CommentsSuggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.An anonymized string created from your email address (also called a hash) may be provided - [Elements](https://zanala.com/elements/) - Tours SECTION 1SECTION 2SECTION 3SECTION 4SECTION 1 Lorem ipsum dolor sit amet, consectetur adipisic ing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum ## Portfolio - [CRVS](https://zanala.com/portfolio/crvs/) - CRVS CRVS ASK CRVS Secretariat, Cabinet Division Government of the People’s Republic of Bangladesh WORKS International Conference On Civil Registration & Vital Statistics - [BRIDIGING THE GAP](https://zanala.com/portfolio/bridiging-the-gap/) - BRIDIGING THE GAP BRIDIGING THE GAP ASK Save the Children is an international NGO that works for the better future for every child around the globe. A Policy Dialogue on “Bridging the Gap” under the campaign “Every Last Child” by Save the Children Bangladesh was held at National Art Gallery of Shilpakala Academy based on - [CHILD’S GROWTH MONITORING AND PROMOTION CAMPAIGN](https://zanala.com/portfolio/childs-growth-monitoring-and-promotion-campaign/) - CHILD’S GROWTH MONITORING AND PROMOTION CAMPAIGN CHILD’S GROWTH MONITORING AND PROMOTION CAMPAIGN ASK UNICEF took the initiative to pilot Growth Monitoring and Promotion, a project aimed to create awareness among the parents and care-givers of the babies under 5 years old about the importance of regular growth monitoring and nutrition. ZANALA Bangladesh was the assigned - [ETIN REGISTRATION LAUNCHING](https://zanala.com/portfolio/etin-registration-launching/) - ETIN REGISTRATION LAUNCHING ETIN REGISTRATION LAUNCHING ASK National Board of Revenue of Bangladesh Government introduced online TIN registration facility with the help of IFC. ZANALA Bangladesh did the public awareness campaign which included designing the campaign theme, developing the communication materials, arranging a launching ceremony at Hotel Ruposhi Bangla and conducting a nationwide training for - [THE BASE CAMP BANGLADESH](https://zanala.com/portfolio/the-base-camp-bangladesh/) - THE BASE CAMP BANGLADESH THE BASE CAMP BANGLADESH ASK The Base Camp Bangladesh is the country’s first activity camp which officially started its Journey in 2014. ZANALA Bangladesh introduced this new kind of adventure place in Bangladesh through social media and within 6 months of its official launching it’s facebook page successfully congregated a significant - [OXFAM PROFILE](https://zanala.com/portfolio/oxfam-profile/) - OXFAM PROFILE OXFAM PROFILE ASK Leaflet, Folder, Flayer, Poster, Documentary - [CONFIDENCE GROUP](https://zanala.com/portfolio/confidence-group/) - CONFIDENCE GROUP CONFIDENCE GROUP ASK Confidence Group is one of the largest conglomerates in Bangladesh, involved in the manufacturing of mid-tech engineering products for both domestic and international use. ZANALA Bangladesh designed their communication materials and provided support for all communication purposes. WORKS Design Printing Stall design Brand promoter - [AARONG BORHANI](https://zanala.com/portfolio/aarong-borhani/) - AARONG BORHANI AARONG BORHANI ASK Aarong – Bengali for ‘village fair’ – is Bangladesh’s most popular lifestyle retail chain. This ethical brand began in 1978 as a humble means to empower rural artisans to rise above poverty. Today, with 18 retail stores across Bangladesh and over 100 fashion and lifestyle product lines, Aarong supports 65,000 - [VISIBILITY ACTION – LAUNCHING ACTIVATION OF CFCS](https://zanala.com/portfolio/visibility-action-launching-activation-of-cfcs/) - VISIBILITY ACTION – LAUNCHING ACTIVATION OF CFCS VISIBILITY ACTION – LAUNCHING ACTIVATION OF CFCS ASK Leathergoods and Footwear Manufacturers & Exporters Association of Bangladesh (LFMEAB) bridges the gap between local manufacturers, exporters and foreign buyers of leather footwear and leathergoods by facilitating uniformity of products through introduction of common facility centers and providing training to - [LAUNCHING & BRANDING](https://zanala.com/portfolio/launching-branding/) - LAUNCHING & BRANDING LAUNCHING & BRANDING LAUNCHING & BRANDING ASK Centre of Excellence for leather Skill Bangladesh Ltd (COEL) is a unique training center situated at Chandra, Gazipur that serves as the hub of COEL’s Leather Skill Training Programs. The institute aims to increase and improve the skill level of the workforce of the leather - [BESHTO .COM](https://zanala.com/portfolio/beshto-com/) - BESHTO .COM BESHTO .COM ASK beshto .com WORKS “beshto .com” is a Bengali online blog site where users can interact with each other through questionnaires. Users are asked to sign in with their email addresses and unique passwords or through facebook to be able to have a membership. If a member has any kind of - [COMMUNITY TOURISM](https://zanala.com/portfolio/community-tourism/) - COMMUNITY TOURISM COMMUNITY TOURISM Safety Fair is an initiative of Better Business to raise awareness regarding safety, health and environment at workplace and establish linkage between the micro & small enterprises of Old Dhaka and their various service providers. ZANALA Bangladesh has been involved in the design and implementation of the campaign The first thought - [SAFETY FAIR IN OLD DHAKA](https://zanala.com/portfolio/safety-fair-in-old-dhaka/) - SAFETY FAIR IN OLD DHAKA SAFETY FAIR IN OLD DHAKA Safety Fair is an initiative of Better Business to raise awareness regarding safety, health and environment at workplace and establish linkage between the micro & small enterprises of Old Dhaka and their various service providers. ZANALA Bangladesh has been involved in the design and implementation - [IPAHOLICS.COM](https://zanala.com/portfolio/ipaholics-com/) - IPAHOLICS.COM IPAHOLICS.COM Ipaholics.com WORKS Ipaholics.com is a Team of iPhone Applications Fans and developers. This TEAM has already developed few applications, which are available in Apple’s Appstore. Apple has been an enigma to most of its fans and creative people all around the world for the last few decades. There are lots of Apple-holics, Mac-a- - [WATER SAFETY](https://zanala.com/portfolio/water-safety/) - WATER SAFETY WATER SAFETY User awareness triggering to behavior change on water safety for catchment to consumption - [LIFE SKILL TRAINING PROGRAME ON CHILD DEVELOPMENT FROM 0-5](https://zanala.com/portfolio/life-skill-training-programe-on-child-development-from-0-5/) - AG AUTO LIFE SKILL TRAINING PROGRAME ON CHILD DEVELOPMENT FROM 0-5 Life skill training programe on child development from 0-5 - [AG AUTO](https://zanala.com/portfolio/ag-auto/) - AG AUTO AG AUTO Disital Media Promotion WORKS AG Automobiles Ltd., a company of “Anwar Group”, incorporated on 2004 with a view to rejuvenate the transport sector of Bangladesh. They needed digital marketing solution to promote their brand. ZANALA Bangladesh managed their Facebook posts, Query Management & LinkedIn Articles; photography, adaptation and leaflet printing on - [VIBER](https://zanala.com/portfolio/viber/) - VIBER Connect. Freely. WORKS We created a theme of cricket and a set of stickers in general for viber. - [CAMPAIGN TO DETER POTENTIAL ILLEGAL IMMIGRANTS TRAVELING TO AUSTRALIA](https://zanala.com/portfolio/campaign-to-deter-potential-illegal-immigrants-traveling-to-australia/) - CAMPAIGN TO DETER POTENTIAL ILLEGAL IMMIGRANTS TRAVELING TO AUSTRALIA CAMPAIGN TO DETER POTENTIAL ILLEGAL IMMIGRANTS TRAVELING TO AUSTRALIA Australian Customs and Border Protection Service Australian government initiated an international campaign to deter illegal immigrants entering Australia through water way. ZANALA Bangladesh was responsible for carrying out the campaign here in Bangladesh and planned the whole - [THE LONGEST WALK 2017](https://zanala.com/portfolio/the-longest-walk-2017/) - THE LONGEST WALK 2017 THE LONGEST WALK 2017 The Longest Walk ‘17: A 100 KM walk and nature camp to promote Cox’s Bazaar as the longest unbroken natural sand beach of the world. The objective of this event was to walk from Laboni point to Shah Porir Dwip. This journey gave the participants a sense - [DHAKA CHALLENGE](https://zanala.com/portfolio/dhaka-challenge/) - DHAKA CHALLENGE DHAKA CHALLENGE A Triathlon event involving swimming, cycling and running in immediate succession to promote a positive, healthy and active lifestyle. The nature of this sport focuses on persistent and often periodized training as well as combination workouts and general strength conditioning. This triathlon experience combines the thrill of running, cycling and swimming - [BRAC MAIZE](https://zanala.com/portfolio/brac-maize/) - BRAC MAIZE BRAC MAIZE BRAC Maize video WORKS This video is developed by ZANALA Bangladesh Ltd. - [ANTICIPATORY HUMANITARIAN ACTION FRAMEWORK PROJECT DOCUMENTARY | GAIBANDHA](https://zanala.com/portfolio/anticipatory-humanitarian-action-framework-project-documentary-gaibandha/) - ANTICIPATORY HUMANITARIAN ACTION FRAMEWORK PROJECT DOCUMENTARY | GAIBANDHA ANTICIPATORY HUMANITARIAN ACTION FRAMEWORK PROJECT DOCUMENTARY | GAIBANDHA Video documentary for capturing the impact of the OCHA/CERF Anticipatory Humanitarian Action Framework Pilot Project to Reduce Flood Impact on Women and Girls in the Areas of SRHR, GBV, and Adolescent and Youth. WORKS Video Developed by ZANALA Bangladesh - [ANTICIPATORY HUMANITARIAN ACTION FRAMEWORK PROJECT DOCUMENTARY | KURIGRAM](https://zanala.com/portfolio/anticipatory-humanitarian-action-framework-project-documentary-kurigram/) - ANTICIPATORY HUMANITARIAN ACTION FRAMEWORK PROJECT DOCUMENTARY | KURIGRAM ANTICIPATORY HUMANITARIAN ACTION FRAMEWORK PROJECT DOCUMENTARY | KURIGRAM Video documentary for capturing the impact of the OCHA/CERF Anticipatory Humanitarian Action Framework Pilot Project to Reduce Flood Impact on Women and Girls in the Areas of SRHR, GBV, and Adolescent and Youth. WORKS Video Developed by ZANALA Bangladesh - [FLOOD RESILIENT IN BANGLADESH](https://zanala.com/portfolio/flood-resilient-in-bangladesh/) - FLOOD RESILIENT IN BANGLADESH Floor Resilience in Bangladesh WORKS Video Developed by ZANALA Bangladesh ltd. - [ANTICIPATORY HUMANITARIAN ACTION FRAMEWORK PROJECT DOCUMENTARY | JAMALPUR](https://zanala.com/portfolio/anticipatory-humanitarian-action-framework-project-documentary-jamalpur/) - ANTICIPATORY HUMANITARIAN ACTION FRAMEWORK PROJECT DOCUMENTARY | JAMALPUR Video Developed by ZANALA Bangladesh Ltd. Video documentary for capturing the impact of the OCHA/CERF Anticipatory Humanitarian Action Framework Pilot Project to Reduce Flood Impact on Women and Girls in the Areas of SRHR, GBV, and Adolescent and Youth. - [VGD ENROLMENT CAMPAIGN TVC](https://zanala.com/portfolio/vgd-enrolment-campaign-tvc/) - VGD ENROLMENT CAMPAIGN TVC CLIMATE RISK REDUCTION IN AQUACULTURE Similarly to crops, fish grow better in the right weather conditions. On the contrary, adverse weather events hamper the growth of fish, hence bringing forth risks for fish farmers. However, for many farmers, are unbeknowst to this “risk” brought about by unfavourable weather conditions. Risks from - [CLIMATE RISK REDUCTION IN AQUACULTURE](https://zanala.com/portfolio/climate-risk-reduction-in-aquaculture/) - CLIMATE RISK REDUCTION IN AQUACULTURE Similarly to crops, fish grow better in the right weather conditions. On the contrary, adverse weather events hamper the growth of fish, hence bringing forth risks for fish farmers. However, for many farmers, are unbeknowst to this “risk” brought about by unfavourable weather conditions. Risks from weather events can be ## Service - [AUDIO VISUAL](https://zanala.com/service/audio-visual/) - ZANALA Bangladesh is a 360 degree integrated market communication agency. - [DESIGN](https://zanala.com/service/design/) - ZANALA Bangladesh is a 360 degree integrated market communication agency. - [CREATIVE](https://zanala.com/service/creative/) - ZANALA Bangladesh is a 360 degree integrated market communication agency. - [ACTIVATION](https://zanala.com/service/activation/) - ZANALA Bangladesh is a 360 degree integrated market communication agency. - [DIGITAL](https://zanala.com/service/digital/) - ZANALA Bangladesh is a 360 degree integrated market communication agency. - [PROMOTION](https://zanala.com/service/promotion/) - ZANALA Bangladesh is a 360 degree integrated market communication agency. - [BRANDING & RE-BRANDING](https://zanala.com/service/branding-re-branding/) - ZANALA Bangladesh is a 360 degree integrated market communication agency. ## Team Members - [Alex Edward](https://zanala.com/team-member/alex-edward/) - Personal Experiance We work to ensure people’s comfort at their home, and to provide the best and the fastest help at fair prices. We stand for quality, safety and credibility, so you could be sure about our work. Initially we started as a company specializing in household maintenance. During our successful work we expanded our - [Harly Rayan](https://zanala.com/team-member/harly-rayan/) - Personal Experiance We work to ensure people’s comfort at their home, and to provide the best and the fastest help at fair prices. We stand for quality, safety and credibility, so you could be sure about our work. Initially we started as a company specializing in household maintenance. During our successful work we expanded our - [Andrew Bon](https://zanala.com/team-member/andrew-bon/) - Personal Experiance We work to ensure people’s comfort at their home, and to provide the best and the fastest help at fair prices. We stand for quality, safety and credibility, so you could be sure about our work. Initially we started as a company specializing in household maintenance. During our successful work we expanded our - [Maya Morgan](https://zanala.com/team-member/maya-morgan/) - We have experience in home maintenance any surface from new construct. - [Jack Carter](https://zanala.com/team-member/jack-carter/) - Personal Experiance We work to ensure people’s comfort at their home, and to provide the best and the fastest help at fair prices. We stand for quality, safety and credibility, so you could be sure about our work. Initially we started as a company specializing in household maintenance. During our successful work we expanded our - [John Martin](https://zanala.com/team-member/john-martin/) - Personal Experiance We work to ensure people’s comfort at their home, and to provide the best and the fastest help at fair prices. We stand for quality, safety and credibility, so you could be sure about our work. Initially we started as a company specializing in household maintenance. During our successful work we expanded our ## Testimonials - [Linda Jone](https://zanala.com/testimonial/linda-jone/) - Amazing service! Attention to detail, very helpful in terms of providing us with our preferred TV mounting and wiring needs. Excellent work and very pleasant! Highly recommend. Will hire again any time. Many thanks! - [Tonny Edward](https://zanala.com/testimonial/tonny-edward/) - I called Boldman for some work. He arrived early, was very professional, went above and beyond to make sure that I was a happy client. I would definitely hire him again. He did a great job and I would recommend him anytime. - [Teena Venanda](https://zanala.com/testimonial/teena-venanda/) - Boldman was awesome. Arrived early, super friendly, understood everything I needed. He finished his work on time, cleaned up the area and was professional. He did a great job and I would recommend him anytime. ## Categories - [Blog](https://zanala.com/category/blog/) - [News](https://zanala.com/category/news/) ## Portfolio Categories - [AV](https://zanala.com/portfolio-category/av/) - [Activation](https://zanala.com/portfolio-category/activation/) - [Digital](https://zanala.com/portfolio-category/digital/) - [Promotion](https://zanala.com/portfolio-category/promotion/) - [Branding & Re-Branding](https://zanala.com/portfolio-category/branding-re-branding/) ## Service Categories - [ZANALA Services](https://zanala.com/service-category/zanala-services/) ## Client Group - [Agri Business](https://zanala.com/tm_client_group/agri-business/) - [Association](https://zanala.com/tm_client_group/association/)